How to Save 4-8 hours a week on Blog Creation: The AI Blueprint

Artificial Intelligence and Digital Marketing: Google Planner

The extracted keywords weren’t chosen based on any actual live performance statistics. They were ChatGPT’s “best guess” on what users might want to search for, without accessing external data on the internet.

By strategically incorporating links to resources like the Google Keywords Planner, Ahrefs, and SEMRush, you can provide your readers with additional tools and resources to further their understanding of AI in digital marketing.

It means getting “real” keywords that people actually search for on the web.

This step you will use the keywords that were output in the last step as a starting point for your keyword research.

Using these tools, you can select keywords based on their average monthly searches, competition level, and relevance to your content. This data-driven approach ensures that your content resonates with your audience and meets their search intent.

You then export this list as a CSV file and open it with a spreadsheet program. There you’ll sort the list by “average monthly searches” first, pick the top 10, then sort it by “three month change” and pick a few from the top that you find relevant.

This is the result.

Export this as a CSV file, open the file with a text editor, copy the contents and ask ChatGPT which ones it recommends including, based on the article content and the keyword metrics:

# Live Keyword Data CSV

```{csv}
Keyword,Currency,Avg. monthly searches,Three month change,YoY change,Competition,Competition (indexed value)
ai creation software,GBP,50,900%,900%,Medium,38
content automation services,GBP,50,1000%,0%,Low,18
artificial intelligence in digital marketing 2019,GBP,50,1000%,0%,Low,0

[...]
```

# Follow-up Task

Analyse the list live keyword data above containing live keyword statistics, such as 'Avg. monthly searches', 'Three month change', 'YoY change', 'Competition' and 'Competition (indexed value)'.

Take into consideration both the relevance of the keywords for the current blog article, as well as their statistics. [...]

You will select keywords that balance a high change over the past months and year, as well as those that have a high number of searches now. Your curated list of keywords will help the blog article rank high on search engines.

[...]

Here we combine chain-of-thought prompting with a precise output format that makes it easy to copy the output into the next prompt. Instruct ChatGPT to include these keywords:

# Follow-Up Task

You continue being Next Operations's copywriter.

Next, you will include a list of keywords in the blog post.

## Keyword List to Incorporate

- `ai in digital marketing`
- `ai content generation`
- `digital marketing and ai`
- `artificial intelligence and digital marketing`
- `digital transformation for small businesses`
- `ai tools for content creation`

# Output

Reproduce the blog post in as much detail as possible and make sure that the keywords from above list are inserted smoothly in the appropriate places.

Important: Mark the inserted keywords **bold**

By highlighting the keywords in bold we can check which were included and if needed instruct ChatGPT to include the missing ones, or do this manually.

Digital Transformation for Small Businesses: Link Strategy

By including links to other articles on your blog or relevant external links, you ensure your article ranks higher.

Make a list of all these links. Include the title, a one-sentence description of the topic and the URL like this:

# Links

-    Prompt Engineering In-Depth
    -    Topic: This article discusses the use of Large Language Models (LLMs) like ChatGPT, prompt engineering, and ways to write better prompts to guide generative AI systems for desired outputs.
    -    URL: `https://nextops.agency/blog/prompt-engineering-in-depth`
-    What Are AI Assistants?
    -    Topic: This article discusses the use of Large Language Models (LLMs) like ChatGPT, prompt engineering, and ways to write better prompts to guide generative AI systems for desired outputs.
    -    URL: `https://nextops.agency/blog/prompt-engineering-in-depth`
[...]

Ranking your list of links in terms of their importance to the current article can significantly boost your SEO efforts. You’ll include only the relevant ones.

Letting ChatGPT do the selection will save you time and brainpower:

Again, save the output for the next step.

Incorporating Links and Keeping Keywords and Phrases Intact

The hard part is to make ChatGPT add information to the article without forgetting what it has included in previous steps.

As it’s rewriting the article over and over until it reaches its final form, it’s important to repeat past information. (This is where the spreadsheet we created comes in handy, which generates the prompts for you with formulas)

Include the selected links by reminding ChatGPT of other important information:

# List to Include – Relevant Links

-   Prompt Engineering In-Depth
    -   Topic: This article discusses the use of Large Language Models (LLMs) like ChatGPT, prompt engineering, and ways to write better prompts to guide generative AI systems for desired outputs.
    -   URL: https://nextops.agency/blog/prompt-engineering-in-depth
[...]

# Keywords – Need to remain included

- `ai in digital marketing`
- `ai content generation`
[...]

# Specific Expressions and Phrases – Need to remain included

-   `We've solved the blog writing process`
-   `Here is the complete standard operating procedure (SOP)`
-   `Create a Custom GPT`
-   `Describe your company and target audience`
[...]

# Follow-Up Task

You continue being Next Operations's copywriter.

Next, you will incorporate the list of relevant links into the blog post with the keywords and specific expressions and phrases.
[...]

Important: Inserting the links must not change the existing content of the paragraphs! The links need to be added. So they represent new content. In particular, your expressions and keywords must remain!
[...]

You’ll end with providing the exact article structure as in the previous steps. This, too, needs to be repeated so that ChatGPT adheres to it.

Engaging Social Media with AI Tools for Content Creation

In today’s digital landscape, social media is a powerful tool for increasing the visibility of your content. By creating engaging and informative social media posts that highlight the key points of your article, with the benefits of AI content generation and digital marketing strategies, you can attract a wider audience and drive more traffic to your site.

Let ChatGPT do the heavy lifting for you:

You can include other social media platforms and their corresponding best practices for post composition.

Conclusion: AI’s Role in Digital Marketing Evolution

By following the outlined steps and integrating AI in digital marketing strategies, digital transformation for small businesses, and effective SEO practices, you can significantly improve the efficiency and impact of your blog creation process.

The integration of relevant links, such as practical guides on Prompt Engineering In-Depth and the use of tools like Google Keywords Planner, enriches your content, making it not only more informative but also more visible and engaging to your target audience.

We’ve put together a spreadsheet that contains each prompt in detail and generates them with formulas, so you can focus on your message and not the SEO technicalities.

Frequently Asked Questions on AI Enhanced Blog Crafting

What does “creating your own custom GPT” involve?

Creating your own custom GPT involves tailoring a generative AI model to your specific content needs and audience interests. Resources such as the guide on how to build your own custom ChatGPT with OpenAI’s GPT builder can provide you with a step-by-step process to achieve this.

How can I make the content sound more like my company?

Incorporating unique phrases and industry-specific keywords, like AI in digital marketing and AI content generation, ensures the content reflects your company’s voice and expertise. Utilizing custom GPT models tailored to your business’s style and audience can further personalize the content. Resources like Custom GPTs: Examples and how to build offer insights into customizing your GPT for a more authentic voice.

What are SEO keywords and how do they improve my article?

SEO keywords are specific words or phrases that make your content more discoverable to your target audience via search engines. By carefully selecting keywords related to artificial intelligence and digital marketing, and integrating tools such as Google Keywords Planner, you can ensure your content ranks well in search results, attracting more readers and potential customers.

How can AI assist in social media promotion?

AI can generate engaging, tailored content for social media posts, helping to capture the attention of your audience and drive traffic to your articles. With the ability to analyze data on what works best on each platform, AI tools for content creation can optimize your social media strategy for maximum engagement.

Why is linking important in a blog article?

Linking within your blog articles enhances the user experience by providing additional valuable information without overcrowding your content. It also boosts your SEO efforts by demonstrating the relevance and authority of your website. Internal links encourage readers to explore more of your content, while external links to high-quality sites, like SEMRush for digital marketing tools, can improve both your site’s credibility and SEO ranking.